Creating Persuasive Public Health Messaging
Do you struggle with describing your work and its public health impact? Avoid "story spaghetti" - learn how to craft compelling messages for public health projects and programs.
Course Information
- Audience: Public health professionals, or related professionals who work to improve the social determinants of health and population health.
- Format: Self-paced
- Price: Free
- Length: 1 hour
- Credential(s) eligible for contact hours: Sponsored by New England Public Health Training Center (NEPHTC), a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1 total Category I continuing education contact hours. Maximum advanced-level continuing education contact hours are 1. Provider ID: 1131137 Event ID: PM1131137_10292020. If you are not seeking CHES/MCHES contact hours, if you complete the evaluation, you will receive a Certificate of Completion. The Certificate will include the length of the course.
- Competencies: Communication skills
- Learning Level: Awareness
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Companion Trainings Creating Your Marketing Pitch
Marketing Public Health - Supplemental materials: None
- Pre-requisites None
- Technical Requirements: This training was created with Articulate Storyline. Please refer to the Articulate 360 System Specifications to ensure your system meets the minimum requirements for viewing.
About this course
Creating Persuasive Public Health Messaging is a one-hour self paced course for public health managers and leaders. An “online, self-paced” version of the Creating Your Marketing Pitch half day workshop, this version contains examples from Rhode Island and Ohio.
This training is a collaboration project between Region 1 PHTC (New England Public Health Center - NEPHTC) and Region 7 PHTC (Midwestern Public Health Training Center - MPHTC).
What you'll learn
After completing this course, you will be able to...
- Identify the four pillars of a strong brand
- Explain how to formulate a clear, concise, compelling, and consistent elevator pitch
- Explain how to build a strong brand message hierarchy
- Discuss common mistakes to avoid when creating persuasive messaging
- Apply the characteristics of effective messaging using realistic public health case studies
Subject Matter Experts
Michele Levy
Marketing Consultant
ML Brand Strategy Consulting
Enrollment and Contact Hours
The Certificate of Completion will include the length of the module. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.
Acknowledgement: This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 “Regional Public Health Training Center Program.” This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.
Having trouble accessing the course? Contact support@nephtc.org