Marketing Public Health
How can the basic principles of branding and marketing contribute to the success of your public health mission? Learn how to develop an effective marketing communications plan.
Enroll
Course Information
- Format: Online, self-paced
- Price: Free
- Length: 1 hour
- Credential(s) eligible for contact hours: Sponsored by New England Public Health Training Center (NEPHTC), a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1 total Category I continuing education contact hours. Maximum advanced-level continuing education contact hours are 1. Provider ID: 1131137 Event ID: SS1131137_MPH.
If you are not seeking CHES/MCHES contact hours, if you complete the evaluation, you will receive a Certificate of Completion. The Certificate will include the length of the course. - Competencies: Management and Finance Skills
- Learning Level: Awareness
- Supplemental materials: none
- Pre-requisites: None
- Technical Requirements: This training was created with Articulate Storyline. Please refer to the Articulate 360 System Specifications to ensure your system meets the minimum requirements for viewing.
About this course
Whether you are managing a single program or an entire public health department, understanding the basic principles of branding and marketing can be crucial to your success. Every program and organization has key stakeholders. The goal of this course is to offer concrete strategies for communicating with those stakeholders in order to support your broader program and organizational goals.
What you'll learn
After completing this course, you will be able to...
- Describe the four pillars of building a strong brand
- Outline the steps for developing an effective marketing communications plan which includes:
- Understanding the mission and goals
- Knowing the audience
- Identifying the core umbrella messaging
- Defining messaging by target audience, and
- Identifying and prioritizing tactics
- Describe the importance of educating the staff and other stakeholders on desired brand behaviors, and
- Identify and track success metrics.
Subject Matter Expert
Michele LevyMarketing Consultant
ML Brand Strategy
Consulting
Enrollment and Contact Hours
The Certificate of Completion will include the length of the module. Generally 50 – 60 minutes is equivalent to 1 contact hour. Contact hours may be applicable towards continuing education requirements for certain credentials. Check with your credentialing body to verify if the topic meets its continuing education requirements.
Having trouble accessing the course? Contact support@nephtc.orgAcknowledgement:
This training was supported by the Massachusetts Department of Public Health (MDPH) with funds made available by the Grant or Cooperative Agreement Number 6 NB01OT009172-01-02, funded by the Centers for Disease Control and Prevention. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services. This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685 "Regional Public Health Training Center (PHTC) Program." This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.