Connecting Compassion and Technology: How Website Accessibility Boosts Visibility and Search Engine Optimization
What makes a website accessible and engaging to diverse audiences?
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Course Information
- Audience: All public health professionals working in nonprofits, healthcare, educational institutions, government and private sector
- Format: Webinar
- Date/Time: Thursday, September 7th, 2023 12:00 PM – 1:00 PM ET.
- Price: Free
- Length: 1 hour
- Credential(s) eligible for contact hours: Sponsored by New England Public Health Training Center (NEPHTC), a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES) and/or Master Certified Health Education Specialists (MCHES) to receive up to 1 total Category I continuing education contact hours. Maximum advanced-level continuing education contact hours are 1. Provider ID: 1131137 Event ID: PM1131137_09072023.If you are not seeking a CHES/MCHES contact hours, if you complete the evaluations, you will receive a Certificate of Completion. The Certificate will include the length of the course.
- Competencies: Communication Skills
- Learning Level: Performance
- Companion Trainings: None
- Supplemental materials:None
- Pre-requisites: None
About this Webinar
Discover the basics of website accessibility and Search Engine Optimization (SEO) as Dr. Amanda Diver, a Physical Therapist turned website developer, shares expert insights and practical strategies in this webinar. Amanda will guide attendees to identify areas for improvement and implement effective strategies to enhance compliance and search engine rankings.
What you'll learn
At the end of the recording, participants will be able to:
- Discuss the significance and meaning of website accessibility and its impact on your organization.
- Identify areas to improve American with Disabilities Act compliance and emerging regulations.
- Utilize practical tools for implementing accessibility changes on your website, including color contrast, website architecture, and more.
- Develop effective Search Engine Optimization (SEO) strategies to improve your website’s search engine rankings.
Subject Matter Expert
Dr. Amanda Diver
PT, DPT, CPACC
Dr. Amanda Diver, PT, DPT, CPACC, is a Physical Therapist, Website Developer and Accessibility and Search Engine Optimization (SEO) expert. She provides consulting services to diverse businesses and organizations to help clients reach larger audiences, by increasing website accessibility and improving online presence. Over the past several years, during the process of building websites for clients, Dr. Diver realized that 96.8% of the web was not accessible to everyone. This led to the realization that accessibility plays a huge role in SEO, which allows websites to show up in Google and other search engines. This ignited her passion in this emerging field. With her knowledge and experience as a Physical Therapist, and her history working with over 100 business owners across diverse industries on their websites, Dr. Diver set out to become a Certified Professional in Accessibility Core Competency (CPACC). This foundational credential strengthened her skills in digital technologies, architectural considerations, and thoughtful design as well as her understanding of compliance responsibilities requiring disability access. Dr. Diver’s insights and practical solutions captivate audiences by explaining complex material to those less comfortable with technology. She authored A Beginner’s Guide to Indoor Rowing and owns and curates sites such as The Rowing Doc and Healthy Digital. Amanda Diver lives in Colorado with her husband and two fur-kids.
Registration
Select the Enroll Me button below to register for this recording. If you have any trouble accessing the recording, contact support@nephtc.org.
Acknowledgement: This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of award 2 UB6HP31685‐05‐00 “Public Health Training Centers.” The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.